Trade Secrets: Why They Matter and How to Protect Them

October 23, 2019 @ 12:00 pm – 1:15 pm
Santa Barbara College of Law
$25 - Including lunch
Chris Kopitzke
MCLE: 1.0 General MCLE

Speaker: James Pooley

James Pooley is an internationally recognized expert in trade secret law. He is the author of the treatise Trade Secret Law and of Secrets: Managing Information Assets in the Age of Cyberespionage. The U.S. Senate Judiciary Committee relied on Mr. Pooley for expert testimony and advice during consideration of the landmark 2016 Defend Trade Secrets Act. In 2014, he completed a five-year term as Deputy Director General at the World Intellectual Property Organization in Geneva. He is a past president of the American Intellectual Property Law Association and currently serves as co-chair of the Trade Secret Task Force of the International Chamber of Commerce. Mr. Pooley has an active law practice in Silicon Valley representing clients in trade secret, patent, and technology-related commercial disputes, and provides advice on IP strategy and data security management. He also serves as a special master, expert, and arbitrator, and teaches trade secret law at the UC Berkeley School of Law.

About the Event:Trade secrets encompass confidential business information and data with competitive value, ranging from customer lists to strategic plans, research, and secret proprietary formulas. How can businesses protect these important assets? This program will explore the practical issues involved in counseling clients to manage their data assets in order to avoid loss and contamination in our high-velocity global digital environment.

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